JPS CONSULTING
When growth stops, the problem is rarely marketing.
We quantify lost revenue and wasted ad spend from existing demand.
Using your own Ads and Search Console data. Delivered in 72 hours.
No implementation. No tracking changes.
Part of the RoI2 system
REFERENCE CASE – INDUSTRIAL B2B – €100M REVENUE
95.5%
of traffic from existing brand awareness
BRAND
DEPENDENCY
0.83%
capture rate on category searches
CATEGORY
CTR
€150M
annual pipeline leakage — invisible in all existing reports
PIPELINE
LEAKAGE
Brand Demand Scan identifies this in 48 hours. It did not appear in any analytics report.
01 — STRUCTURAL PROBLEM
Where capital is lost
- demand captured by competitors
- traffic you already own but still pay for
- high-intent demand you don’t capture
This is not a marketing problem.
It is a measurement problem.
Standard analytics platforms measure visitor behaviour: who arrived, what they did, whether they converted. This produces accurate data. But it produces it only for the fraction of market demand that survived to become a visitor.
For every person who arrives on your website, there are many more who searched for the solution you provide, saw your business in results, and chose not to engage. They leave no data behind.
Your reporting system is not broken. It is measuring the wrong population. The decisions made from it are structurally constrained from the start.
THE DECISION CONSEQUENCE
“Not: should we do more marketing? But: there is a quantified demand gap, do we want to close it?”
Brand Demand Scan converts an invisible structural problem into a boardroom-legible number. Before any budget decision is made.
02 — BRAND DEMAND SCAN
The diagnostic that makes
your gap visible.
Most growth-stage companies waste 10–25% of search-driven spend.
We quantify your number.
This is not a marketing service. It is a measurement of capital inefficiency.
ENTERPRISE
BDS Enterprise
€3,500
CUSTOM SCOPE · MULTI-MARKET OR MULTI-BRAND
Complex category structures or multiple geographic markets. Scoped individually.
CONTACT DIRECTLY →
ENTERPRISE
BDS Extended
€1,490
2,000+ QUERIES · 12 MONTHS
International presence or multi-segment markets. Delivered within 48–72 hours of data access.
REQUEST EXTENDED →
STANDARD
Brand Demand Scan
€750
500–2,000 QUERIES · 12 MONTHS
Businesses operating across multiple categories or market areas. Delivered within 48–72 hours of data access.
REQUEST THANK YOU SCAN →
ESSENTIALS
Scan Essentials
€490
UP TO 500 QUERIES · 12 MONTHS
Local or single-category market presence. Fixed scope, fixed price, no retainer.
REQUEST ESSENTIALS →
Every Brand Demand Scan produces one of three findings: Brand Dominance · Pipeline Leakage · Untapped Potential.
Each has a distinct strategic implication. If nothing meaningful is leaking, you will know. If it is, you will see exactly where, and why.
FULL METHODOLOGY → SPETS.PRO/BRAND- DEMAND-SCAN
03 — ENGAGEMENTS
Three ways to work together.
01
FOLLOWS BDS
BDS + Advisory
€3,500 – €10,000 · Fixed fee
BDS identifies the structural gap. This engagement resolves it. A defined 4–8 week advisory built directly on BDS findings, with a clear decision output, not ongoing analysis.
02
Fractional CMO
€3,000 – €8,000 / month · Retainer
Ongoing senior-level decision support embedded in the leadership team. Growth and marketing decision ownership, priority setting, and decision review cadence. Typically 3–9 months.
03
Standalone Advisory
€2,500 – €7,500 · Fixed fee
For leadership teams with a defined decision context that does not require a prior diagnostic. One or two specific decisions framed, analysed, and resolved. No BDS required.
Pricing reflects the decision being addressed, the number of stakeholders involved, and the level of ambiguity in the decision context. not time spent or deliverable volume. After a brief description of the context, a recommendation is made on the smallest suitable engagement.
04 — CLIENT FEEDBACK
What leadership teams report.
“JP has a rare ability to identify where the real constraint sits. His work quickly clarifies what actually drives performance.”
T.LAAKSO – ELEVENT GROUP
“When we need clarity, JP goes directly to the structural issue. He cuts through noise and identifies what actually matters.”
M. PARKES – IN2MARKETING
“JP quickly identified the structural issue behind our stalled performance. Once that was addressed, the situation became much clearer.”
H.NORDSTRÖM – JOBILLA