BRAND DEMAND SCAN
We show how much of your existing demand fails to turn into revenue.
And where you are paying for it twice.
This is not a marketing audit. It measures lost revenue and wasted ad spend using your existing data.
Based on Google Ads and Search Console. Delivered in 48- 72 hours. No implementation required.
FIXED PRICE · 48–72 HOUR DELIVERY · NO RETAINER
95.5%
of traffic from existing brand awareness
BRAND
DEPENDENCY
0.83%
capture rate on category searches
CATEGORY
CTR
€150M
annual pipeline leakage — invisible in all existing reports
PIPELINE
LEAKAGE
THE MEASUREMENT PROBLEM
What this shows
- where you lose revenue despite existing demand
- where you pay for traffic you already get for free
- where high-intent demand is not captured at all
Every report you receive describes the same population.
Standard analytics platforms, regardless of their sophistication, measure visitor behaviour. Who arrived, what they did, whether they converted. This produces accurate data. But it produces it for the fraction of market demand that survived to become a visitor.
For every person who arrives on your website, there are many more who searched for the solution you provide, saw your business in results, and chose not to engage. They leave no data behind. They simply did not click.
Your reporting system is not broken. It is measuring the wrong population
“The measurement tool was not broken. It was measuring the wrong population.”
This is not a data quality problem. It is a structural invisibility problem. And it has a precise, quantifiable value.
WHAT BDS ANALYSES
This is not a marketing problem.
It is a measurement problem.
Brand Demand Scan analyses twelve months of search demand data to answer three questions that conventional reporting cannot:
— Brand Demand Scan analyses twelve months of search demand data to answer three questions that conventional reporting cannot:
— How much total demand exists in your market category?
— What percentage of that demand is your business currently capturing?
The output is not a channel report. It is a demand capture rate and a quantified gap — expressed in commercial terms that allow a resource allocation decision to be made.
Not: should we do more marketing? But: there is a quantified demand gap, driven by a specific structural problem, do we want to close it?
REFERENCE CASE
CASE STUDY — EUROPEAN INDUSTRIAL AUTOMATION
A €100M manufacturer was capturing 0.83% of category demand.
The rest was invisible in every existing report.
95.5%
BRAND TRAFFIC DEPENDENCY
0.83%
GENERIC
CATEGORY CTR
9,745
IMPRESSIONS TO
COMPETITORS
€150M
ANNUAL PIPELINE
LEAKAGE
A European industrial automation manufacturer with €100M annual revenue reviewed their analytics and found stable traffic, acceptable conversion rates, and strong client relationships.
A Brand Demand Scan analysis found something different. Over twelve months, procurement teams generated 9,827 search impressions for the solutions this company provides. 82 resulted in a click. The remaining 9,745 went to competitors.
95.5% of the company’s traffic came from people already searching for it by name. For the much larger population researching solutions without prior brand awareness, the company was absent from consideration.
Projected pipeline leakage: €100M–€150M annually.
This did not appear in any existing report. The measurement system was functioning accurately, for a population that had already been won.
DIAGNOSTIC OUTPUT
Every Brand Demand Scan produces
one of three findings.
Brand Dominance
Strong capture rate on branded searches. Low visibility in generic category searches. The business converts well among those who already know it. The broader market does not associate the brand with the problem it solves. The constraint is category awareness.
Pipeline Leakage
Moderate branded presence alongside a large generic demand gap. Demand exists in the market but is captured by competitors before brand consideration activates. The business appears in results but does not signal sufficient relevance at the moment of research.
Untapped Potential
Low visibility across both branded and generic demand. The business is largely absent from the market conversations that precede purchase decisions. No conversion or retention investment produces meaningful return until this is addressed.
The same budget, allocated without this diagnostic, produces structurally different outcomes in each case.
FIT ASSESSMENT
When this analysis is, and is not, relevant.
This analysis is relevant if:
- Your business is investing in digital presence without clear visibility into its commercial impact
- Growth depends on winning clients outside your existing network
- Strategic decisions are being made on reporting that only measures what arrived
- You suspect demand is leaking but cannot locate or quantify where
This analysis is not relevant if:
- Your pipeline is fully covered by referrals and you have no interest in expanding beyond them
- You have no digital presence generating search data
PRICING
Delivered in 48–72 hours.
In most growth-stage companies, 10–25% of search-driven spend is structurally inefficient.
This scan quantifies how much that is in your case.
BDS Enterprise
€3,500
CUSTOM SCOPE · MULTI-MARKET OR MULTI-BRAND
Typically businesses with complex category structures or multiple geographic markets. Scoped individually. Delivered within agreed timeline.
BDS Extended
€1,490
2,000+ QUERIES · 12 MONTHS OF DATA
Typically businesses with international presence or multi-segment markets. One-time. No follow-on commitment required. Delivered within 48–72 hours of data access.
Brand Demand Scan
€750
500–2,000 QUERIES · 12 MONTHS OF DATA
Typically businesses operating across multiple categories or market areas. One-time. No follow-on commitment required. Delivered within 48–72 hours of data access.
Scan Essentials
€490
UP TO 500 QUERIES · 12 MONTHS OF DATA
Typically businesses with local or single-category market presence. One-time. No follow-on commitment required. Delivered within 48–72 hours of data access.
If nothing meaningful is leaking, you will know. If it is, you will see exactly where, and why.
WHAT YOU RECEIVE
Five structured findings.
One recorded walkthrough.
- Total market demand volume across your category
- Current demand capture rate, branded versus generic
- Demand gap quantified in commercial terms
- Diagnostic state classification with structural explanation
- Prioritised findings with the highest-impact corrections identified
DELIVERED AS
Structured written findings and a short recorded walkthrough. No presentation call required unless requested.
If nothing meaningful is leaking, you will know. If it is, you will see exactly where, and why.
Tell me about your situation.
I will review your demand data and return a structured diagnostic with findings and prioritised next steps. Requires read-only access to Ads + Search Console. No changes needed.