BDS +ADVISORY
Turn existing demand into revenue and eliminate wasted ad spend.
We quantify where demand is lost or repurchased using your own data, then fix it through focused advisory.
No implementation overhead. No ongoing analysis.
Based on Google Ads and Search Console. Initial findings in 72 hours.
Jukka-Pekka Spets
Decision ownership across growth and marketing, without building a full-time function.
THE PROBLEM
Most companies don’t have a demand problem.
They have a demand capture problem.
Demand already exists:
- people search for your brand
- people search for your category
- people are ready to buy
But:
- competitors capture your traffic
- you pay for traffic you already get organically
- high-intent queries never reach you
Result: resources are spent, but direction remains unclear.
WHAT BDS REVEALS
What we quantify
- 1. Demand leakage — Users search for you — click competitors.
- 2. Paid cannibalisation — You rank organically — still pay for the same traffic.
- 3. Demand gaps — High-intent queries — no visibility.
We quantify the financial impact of each.
THE BDS OUTPUT
72-hour diagnostic using your own data
You get:
- % of demand lost to competitors
- % of paid spend that is redundant
- estimated monthly revenue loss
- prioritised list of fixes
No tracking changes. No implementation required.
THE FIX
This is where most analyses stop. We don’t.
- Brand Demand Scan identifies the structural gap.
- Advisory resolves it.
STRUCTURE
What happens next
- decision framing
- priority setting
- channel alignment (paid + organic)
- removal of redundant spend
- demand capture standardisation
ENGAGEMENT STRUCTURE
Fixed-scope advisory built on BDS findings
A defined 4–8 week engagement:
- focused only on decisions that impact revenue and spend
- no ongoing reporting layer
- no retainers
- no execution dependency
OUTCOME
Clear decisions. Measurable financial impact.
This is a fit if
- you spend significantly on paid acquisition
- you rely on search-driven demand
- you operate in multiple markets or channels
- growth has slowed or CAC is increasing
Not a fit if
- you don’t run meaningful paid search
- search is not a core demand channel
- you are looking for execution, not decisions
If you need ongoing decision ownership rather than a defined project, Fractional CMO is the correct format.
Start with a 72-hour diagnostic.
Requires read-only access to Ads and Search Console.