BDS + Advisory

Turn existing demand into revenue and eliminate wasted ad spend.

We quantify where demand is lost or repurchased using your own data, then fix it through focused advisory. No implementation overhead. No ongoing analysis.

Based on Google Ads and Search Console · Initial findings in 72 hours

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01 — The Problem

Most companies don't have a demand problem. They have a demand capture problem.

Demand already exists: people search for your brand, people search for your category, people are ready to buy.

But competitors capture your traffic, you pay for traffic you already get organically, and high-intent queries never reach you.

Result

Resources are spent, but direction remains unclear.

02 — What BDS Reveals

What we quantify.

Demand leakage — Users search for you, click competitors.
Paid cannibalisation — You rank organically, still pay for the same traffic.
Demand gaps — High-intent queries, no visibility.

We quantify the financial impact of each.

03 — The BDS Output

72-hour diagnostic using your own data.

Demand lost

of demand lost to competitors

Redundant spend

of paid spend that is redundant

Revenue loss

€

estimated monthly revenue loss

Plus a prioritised list of fixes. No tracking changes. No implementation required.

04 — The Fix

This is where most analyses stop. We don't.

Brand Demand Scan identifies the structural gap. Advisory resolves it.

Decision framing
Priority setting
Channel alignment — paid and organic
Removal of redundant spend
Demand capture standardisation

05 — Engagement Structure

Fixed-scope advisory built on BDS findings.

A defined 4–8 week engagement:

Focused only on decisions that impact revenue and spend
No ongoing reporting layer
No retainers
No execution dependency

Outcome

Clear decisions. Measurable financial impact.

06 — Fit Assessment

This is a fit if

You spend significantly on paid acquisition
You rely on search-driven demand
You operate in multiple markets or channels
Growth has slowed or CAC is increasing

Not a fit if

You don't run meaningful paid search
Search is not a core demand channel
You are looking for execution, not decisions

If you need ongoing decision ownership rather than a defined project, Fractional CMO is the correct format.