Growth Prioritisation Playbook
A decision model for allocating focus and investment
across growth initiatives over the next 1–2 quarters.
Decision scope
This playbook structures how leadership decides what to fund, what to pause and what to stop when capacity and capital are limited.
It introduces explicit prioritisation logic so resources are concentrated rather than diluted across competing initiatives.
A decision model for allocating focus and investment across growth initiatives over the next 1–2 quarters.
Book a callWhen it is used
Use this playbook when growth efforts are fragmented and leadership alignment on priorities is weak.
Too many initiatives and unclear priorities
Stalled growth with competing explanations
Leadership misalignment on what matters next
Pressure to “do more” without a decision model
Inputs
Current growth goals and constraints (budget, capacity, risk tolerance)
Initiative list with expected impact and time-to-signal
Known dependencies and operational constraints
Current unit economics where available
Outputs
Prioritisation logic and scoring criteria
Investment thresholds and guardrails
Stop/continue rules and decision triggers
Sequenced roadmap for the next decision horizon
Review cadence and ownership
Application
Applied in leadership planning cycles to define a 1–2 quarter focus window.
The outcome is a sequenced roadmap, clear stop/continue rules and explicit ownership of priority initiatives.
Commercial terms
Terms depend on initiative complexity and whether facilitated application is required.