Engagement logic
Work is structured as defined engagements rather than open-ended consulting. Each engagement is anchored to a decision context, a time horizon and a clear ownership model. The objective is a resolved decision, not extended analysis.
This allows pricing to reflect decision scope and organisational complexity, rather than hours, activities or output volume.
Fractional CMO
Embedded leadership support for organisations where growth and marketing decisions require ongoing senior-level judgement.
Typical scope:
Growth and marketing decision ownership
Priority setting and sequencing
Leadership-level decision preparation
Ongoing decision review cadence
Time horizon:
Typically 3–9 months
Commercial structure:
Monthly retainer, scoped to decision load and organisational complexity.
Decision Advisory
Time-bound advisory engagement focused on resolving a defined decision bottleneck.
Typical scope:
One or two defined decisions
Decision framing and criteria
Scenario and trade-off analysis
Recommendation and decision support
Time horizon:
Typically 4–8 weeks
Commercial structure:
Fixed fee based on decision scope and preparation requirements.
Playbook-based Engagement
Application of one or more Decision Playbooks to a specific organisational context.
Typical scope:
Playbook selection and scoping
Adaptation to context
Leadership session application
Optional follow-up review
Time horizon:
2–6 weeks per playbook
Commercial structure:
Fixed fee per playbook, adjusted for organisational complexity.
Commercial principles
Pricing reflects the decision being addressed, the number of stakeholders involved and the level of ambiguity in the decision context.
It does not reflect time spent, deliverable volume or implementation effort. After a short description of the decision context, a recommendation is made on the smallest suitable engagement.
Fit considerations
Engagements are designed for leadership teams dealing with material uncertainty and meaningful downside risk. They are not designed for execution outsourcing, channel optimisation or tactical campaign work.