Decision Playbooks
Structured models for resolving specific growth and marketing decisions under uncertainty.
Each playbook defines decision scope, criteria, thresholds and ownership, so leadership teams can act without repeated debate or reactive shifts.
Decision Playbook Structure
A Decision Playbook is a working model for a specific decision. It defines scope, decision criteria, required inputs, trade-offs and review triggers so that decisions can be made consistently when evidence is incomplete.
Playbooks are designed for leadership use: concise, operational and usable in meetings without additional interpretation.
- Decision scope and ownership
- Criteria and trade-offs
- Inputs, thresholds and caveats
- Review cadence and triggers
Growth Prioritisation
Allocation and focus decisions for the next 1–2 quarters.
Prioritisation logic
Sequencing dependencies
Investment thresholds
Stop/continue rules
Review triggers
View playbookMarketing Signal Clarity
Decision-grade metrics when reporting is ambiguous.
Signal definition
Metric set and thresholds
Measurement caveats
Decision triggers
Actionable reporting
View playbookGo-to-Market Decisions
Constraint diagnosis and the next decision.
Market / offer / channel constraint
Sequencing
Minimum viable change set
Risk and reversal points
30–90 day horizon
View playbookPortfolio
Select the playbook that matches the decision currently creating the most friction or uncertainty.
Each playbook is scoped around a defined decision. They can be used independently or combined where decisions are coupled.
- Growth Prioritisation Playbook — what to fund, stop, and deprioritise
- Marketing Signal Clarity Playbook — decision metrics, thresholds, caveats
- Go-to-Market Decision Playbook — constraint diagnosis and sequencing
- Budget & Investment Governance Playbook — allocation rules and reallocation cadence
- Pipeline & Revenue System Playbook (B2B) — constraints and leading indicators
- ICP & Segmentation Decision Playbook — targeting rules and exclusion criteria
- Offer & Pricing Decision Playbook — packaging and pricing decision tests
- Operating Cadence Playbook — forums, ownership, review rhythm
Application
A playbook can be used as an internal working tool or applied with facilitation in leadership sessions. The aim is consistent decisions, clear ownership and a stable review rhythm.
- Decision scoping
- Playbook handover
- Session-based application (optional)
Commercial terms
Commercial terms depend on decision scope, organisational complexity and whether application support is required. After a short description of the decision context, a recommendation is provided on the smallest suitable playbook.
If you are unsure which playbook fits your situation, book a 30-minute call to clarify the decision scope.
Book a call