Decision-critical growth and marketing support
Fractional CMO and decision intelligence support for organisations where
growth, marketing and data no longer provide a reliable basis for executive decisions.
For leadership teams facing stalled growth, conflicting signals or capital allocation uncertainty.
Why external decision support
When growth slows or marketing decisions are driven by weak or conflicting signals, the problem is rarely effort or execution. It is usually a structural issue in how decisions are framed, prioritised and made.
In a fractional CMO role, I work directly with leadership teams to clarify decision logic, surface hidden assumptions and establish a decision framework that supports sustained, rational growth; without channel bias, tool dependency or delivery incentives.
Open a decision context
Briefly describe where decision-making currently feels unclear or conflicted. I respond only if I believe the situation warrants a conversation.
Decision domains
Growth rarely fails because of effort. It fails because the wrong constraint is addressed.
These decision domains clarify where leadership attention should sit: capital allocation, signal reliability and market positioning.
Each domain isolates a different failure mode in growth logic and provides a structured way to resolve it.
Growth prioritisation
When to invest in growth and when restraint is the higher-return decision.
Marketing signal clarity
Distinguishing actionable signal from operational noise in marketing and commercial data.
Learn MoreGo-to-market decisions
Identifying whether the constraint sits in the market, the offer, or the decision model itself.
Learn MoreDecision playbooks
Growth Prioritisation Playbook
Designed to support leadership-level investment and focus decisions when resources, confidence or alignment are constrained.
Marketing Signal Clarity Playbook
Provides a clear framework for evaluating marketing data, identifying false confidence and removing reporting-driven decision-making.
Go-to-Market Decision Playbook
Helps leadership teams diagnose whether stalled performance is caused by market conditions, strategic positioning or decision structure.
Client Testimonials
Your results are convincing. You are probably one of the best in your in marketing industry.
– T.Laakso, Elevent Group
I provide JP coordinates and he goes directly to the target like a missile.
– M. Parkes, in2marketing
We could not be more satisfied about the project results. We sure will have a new one next year.
– H. Nordström, Jobilla
If this reflects your current decision context
If your organisation is making high-impact decisions on an increasingly uncertain basis, we can explore whether a structured engagement makes sense.
Open a decision context
Share the situation briefly.
If the context aligns with our advisory scope, we will propose a 30-minute diagnostic call.